Entrepreneur · Digital Growth · AI Systems
Building at the intersection of growth, commerce & AI.
I have spent 6+ years building brands, e-commerce operations, and performance marketing systems. Today, I apply that operating experience to software and AI products that make organizations easier to run and easier to grow.
Executive Profile
Operator first. Builder by design.
My career started in brand building, performance marketing, and e-commerce. I moved from managing campaigns to leading teams, customer acquisition, merchandising, retention, SEO, and digital operations — learning how growth actually works inside a business.
Today, I lead GECA and build EASM, bringing together commercial experience and computer science to create AI-enabled products, automation, and digital infrastructure for businesses and institutions.
I hold a BS in Computer Science from Salim Habib University, where I received Dean's List recognition and the Dr. Salim Habib Scholarship covering 100% of tuition fees.
What I'm Building
Two ventures. One operating thesis.
Better businesses come from connecting growth, operations, software, and intelligence — not treating them as separate departments.
EASM
Founder · Product & Commercial Lead
EASM is an AI-first support and operating layer for institutions. It connects knowledge, conversations, analytics, and existing systems so students, employees, and teams can get answers and complete tasks through natural voice or chat interactions.
Conversational Operating Layer
Voice and chat experiences that sit above existing university and enterprise systems instead of forcing users through complex dashboards.
Grounded Knowledge
Hybrid retrieval using structured knowledge, Qdrant, and search pipelines to keep answers tied to institutional information.
Connected Workflows
Integrations across portals, UMS/ERP systems, support operations, telephony, and lead workflows so conversations can trigger real actions.
Deployment Flexibility
Cloud, private, and on-prem deployment options for institutions with stricter data, compliance, or infrastructure requirements.
GECA
Founder · CEO
GECA helps SMEs and established businesses modernize the systems behind growth — combining web and commerce infrastructure, performance marketing, business software, and AI automation in one execution model.
Growth Systems
Performance marketing, attribution, conversion strategy, campaign operations, and measurable customer acquisition.
Commerce Infrastructure
Shopify, WooCommerce, web experiences, merchandising, SEO, and the operational systems behind online revenue.
Automation & Software
AI-enabled workflows, business software, CRM/HRMS capabilities, and custom digital infrastructure for growing organizations.
Selected Work
From customer acquisition to AI products.
My work spans the full operating chain: brand, demand, commerce, software, automation, and the systems that connect them.
EASM · Higher Education AI
Founder and product lead for an AI-first support and operating layer now onboarded with Salim Habib University and KIET, with conversational support, retrieval, analytics, integrations, and voice workflows.
Zubaida’s Mothershop
Head of Marketing and E-commerce. Built and led a 12-member team across digital growth, e-commerce, social, SEO, and customer acquisition, contributing to an average 60% year-on-year increase in sales and customer retention.
GECA
Founded and lead a digital infrastructure and growth consultancy spanning e-commerce, web development, business software, performance marketing, and AI-enabled automation.
Miracle Baby
Led brand positioning, digital marketing strategy, campaign planning, content supervision, and e-commerce development as Brand Manager — E-commerce and Digital Marketing.
KIET · Admissions Growth Strategy
Developed paid advertising and measurement strategy across Meta, Google Search, and YouTube, including audience targeting, retargeting, A/B testing, Meta Pixel, server-side conversion tracking, and GA4.
How I Think
Marketing taught me demand. Commerce taught me operations.
Computer science taught me systems.
I build where all three meet.
Operating Stack
One operator. Growth and technology, working together.
My toolkit reflects how I work: understand the market, acquire the customer, improve the commerce experience, then automate and scale the operation behind it.
Growth & Advertising
/04- Meta Ads
- Google Ads
- GA4
- Conversion Tracking
Commerce
/04- Shopify
- WooCommerce
- WordPress
- SEO
Product & Frontend
/03- React
- Next.js
- TypeScript
Backend & Data
/04- Node.js
- Python
- PostgreSQL
- Qdrant
AI & Automation
/04- RAG
- Hybrid Retrieval
- LLM APIs
- Voice AI
Connect
Let’s build something that compounds.
I'm open to selected conversations around AI products, digital infrastructure, e-commerce growth, institutional technology, and strategic partnerships.
- AI and software products for institutions and businesses
- E-commerce, acquisition, attribution, and digital growth systems
- Partnerships, market expansion, and strategic opportunities